Our Concept - Today's Advanced Technology & Digital Media

Actively serving in a Digital Media Sales capacity for over 27 years, Russ Parsley has seen a tremendous paradigm shift in how business marketing is done ... successfully.  Today, as the power of Digital Media Technology continues to explode, Russ decided to take action, through assuming an innovative leadership role, by creating DigitalFIRST.us. Putting his 'double decade' plus Digital Media industry experience and knowledge to work for himself, to locate business owners, anywhere, in need of new customers, new clients, a better bottom line and a better future for their company.  Essentially, Russ is putting his own money where his mouth is.  DigitalFIRST.

DigitalFIRST believes that every business has a real shot at taking back lost or its desired 'unfair mind & market share' in their industry, if, and only if they make Digital Media their first marketing strategy.  Notice we don't believe it should be the only marketing strategy.  Why?  Have you ever heard "He is a fool which will adventure all his goods in one ship." ~Oxford Dictionary of English Proverbs 1617

Neither had we until Russ shared it with us.  Simply put, DigitalFIRST recommends placing a portion of any business marketing budget into Digital, keeping this in mind: Small Investment, Small Rewards; Large Investment, Large Rewards.  Today, no less than 40% of any marketing budget should be invested in Digital, and yes, DigitalFIRST.  The industry anticipates that minimum to grow to 44.8% by 2026.

We ask, "Why Wait?"  Take a leadership role in your industry by setting your digital budget minimum at 45%, now.  Stay ahead!