Our Concept - Today's Advanced Technology & Digital Media

 With over 28 years of experience in Digital Media Sales, Russ Parsley has witnessed a significant shift in business marketing strategies. As the influence of Digital Media Technology continues to grow, Russ has taken the initiative to assume an innovative leadership role by founding DigitalFIRST.us. He draws on nearly three decades of experience and knowledge in the Digital Media industry to help business owners locate new customers and clients, improve their bottom line, and build a better future for their companies. Essentially, Russ is putting his own money where his mouth is—DigitalFIRST is dedicated to delivering results.

 At DigitalFIRST, we believe that every business has a genuine chance to reclaim its lost market share or achieve its desired 'unfair mind and market share' in its industry—if, and only if, it places Digital Media at the forefront of its marketing strategies. While we strongly advocate for Digital Media, we also recognize that it shouldn't be the sole focus. Remember the wise saying, "He is a fool who ventures all his goods in one ship." ~Oxford Dictionary of English Proverbs, 1617. This insight, shared with us by Russ, serves as a valuable reminder.  Consumer media trends are changing at an unprecedented pace. For instance, in 2022, Radio claimed the #1 position as the most effective mass reach medium, overtaking Television for the first time in U.S. history, with a 3% margin. This trend continued with an additional 12% growth in 2023 and is projected to exceed 20% in 2024.  An August 2024 report from Adelaide revealed that Radio Ads garnered 2.6 times more consumer attention than Facebook Ads. In light of this, DigitalFIRST recommends that businesses allocate around 8-14% of their gross revenue for marketing, emphasizing the importance of investing a significant portion into Digital and Radio advertising. Remember: Small Investment leads to Small Rewards; Large Investment leads to Large Rewards.  Today, at least 45% of any marketing budget should be dedicated to highly targeted Digital advertising, and we proudly endorse DigitalFIRST as a key player in the market. Experts anticipate this percentage to rise to 44.8% by 2026. So ask yourself, "Why wait?" Take decisive action and set your digital budget minimum at 50% today. Stay ahead of the competition!  As for Television, Print, and Billboards—each medium has its own audience, purpose, and advantages. However, when the costs outstrip the benefits, channeling your focus towards Digital and Radio is crucial for capturing mind and market share.