Actively serving in a Digital Media Sales capacity for over 23 years, Russ Parsley has seen a tremendous paradigm shift in how business marketing is done ... successfully. Today, as the power of Digital Media Technology continues to explode, Russ decided to take action, through assuming an innovative leadership role, by creating DigitalFIRST.us. Putting his 'double decade' plus Digital Media industry experience and knowledge to work for himself, to locate business owners, anywhere, in need of new customers, new clients, a better bottom line and a better future for their company. Essentially, Russ is putting his own money where his mouth is. DigitalFIRST.
DigitalFIRST believes that every business has a real shot at taking back lost or its desired 'unfair mind & market share' in their industry, if, and only if they make Digital Media their first marketing strategy. Notice we don't believe it should be the only marketing strategy. Why? Have you ever heard "He is a fool which will adventure all his goods in one ship." ~Oxford Dictionary of English Proverbs 1617
Neither had we until Russ shared it with us. Simply put, DigitalFIRST recommends placing a portion of any business marketing budget into Digital, keeping this in mind: Small Investment, Small Rewards; Large Investment, Large Rewards. Today, no less than 45% of any marketing budget should be invested in Digital, and yes, DigitalFIRST. The industry anticipates that minimum to grow to 55% by 2022.
We ask, "Why Wait?" Take a leadership role in your industry by setting your digital budget minimum at 45%, now. Stay ahead!
With DigitalFIRST, there is no 'learning curve'. Russ Parsley has seen it, done it and continues to do it every day. What is 'IT'? Digital Media Marketing Services that deliver results every time. There isn't any digital technology or digital media marketing strategy that Russ hasn't experienced, personally, which enables him to think 'Out of the Box' for his clients. To devise strategies that will have the DigitalFIRST client developing new revenue streams within its first 90-days. Probably sooner. #Digital Media Marketing Concept #Local Broadcast TV Advertising Concept #What is advertising
With its January 2017 acquisition of Media General, followed by the FCC approved acquisition of Tribune Media in September 2019, Nexstar Media Group consolidated all of its digital media properties owned and acquired into one digital media division, Nexstar Digital, while also becoming the largest media group in our nation. 197 TV stations serving 115 markets. Does your current media provider offer that level of experience? Watch the video below and be prepared to be surprised.
APRIL 2019 - Nexstar Digital is proud to offer an addressable geofencing solution, Address IQ. This product allows you to reach prospective customers as they browse the web at home or the office. We will monitor your campaign’s success with foot traffic attribution measurement that captures in-person visits and cost-per-visit.
Programmatic advertising uses technology to automate the buying and selling of digital advertising in real time. Nexstar Digital's highly experienced programmatic buying teams can help you across all platforms and optimize your programmatic advertising campaigns.
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