Meet Bruce Marion, Owner, The Boat Shoppe in Fresno, CA. Bruce shares his experience of working with Russ Parsley, as well as the overall success of his advertising campaign.
Digital Media Marketing Testimonials, Local Broadcast Radio & TV Advertising Testimonials
A true business partner, Russ helps provide valuable insight into media marketing that is so important for a small business like ours. I can always trust him to be direct and honest, allowing me to make our buying decisions with the confidence knowing I'm putting our resources where they will be best spent for maximum return.
Beth (Kelvington) Schneider
Director Sales & Marketing
Digital Media Marketing Testimonials Local Broadcast TV Advertising Testimonials
In 2006, as VP/GM of a local Broadcast TV group, I called Russ Parsley to my office to ask him if he was up for the challenge of building the station's first digital media division. Following his acknowledgement, Russ was promoted to the position of New Media Marketing Specialist. He wrote his own job description, developed a business plan, evaluated the competitive digital landscape locally, regionally and nationally, made platform recommendations resulting in the adoption of a leading digital platform group which resulted in the dissolving of the Pappas LA digital development group saving $300,000+ annually. Previous owner, Harry Pappas, asked me to send Russ to our sister station, KREN in Reno, to assist their sales team, and to provide training on the various digital media initiatives. Harry Pappas also requested that Russ attend the Western Regional Managers conference to share the strategies and successes KMPH experienced. Russ was the top revenue producer, leading by example, and training the sales team significantly strengthening their digital knowledge which was critical for continuance of our success.
Charlie Pfaff
Former VP/GM
KMPH Fox 26 / KFRE CW 59
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While Russ was at CBS, here in the Detroit market, he worked on my Local Pages ad. He had great ideas, was easy to work with, and quickly implemented the changes we discussed. He saw what needed to be done to increase my traffic and implemented the changes. It was great working with Russ.
Christine Judd
President and CEO
East Ridge Consulting, LLC
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I'm a big fan of Russ. He is on the ball and has a client-first attitude that is highly desirable. Russ' ideas helped make me better at my job. A great asset to any company he's a part of.
Edward Ziskind
(Fmr) Senior Vice President
TribunePLUS
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Russ Parsley is one of the best Digital Media Marketing Services sellers I/we have worked with at WorldNow in all of our markets across the U.S. Russ did an exceptional job, developing a Digital Media Marketing Strategy for many clients in several markets (Fresno, Tucson and Detroit). I would highly recommend Russ for any position that involves leadership, managing people, selling and in general reaching goals. Russ is a very dedicated team player and professional.
David Murphy
Sr. Vice President, Local Sales
(Fmr) WorldNow (Now Frankly, Inc)
Digital Media Marketing Testimonials Local Broadcast TV Advertising Testimonials
Don't call this guy!
Unless you're serious about improving your advertising / marketing results and want the hardest working, most knowledgeable, experienced, and focused champion in your corner. Russ is the epitome of what a professional Digital Media & Local Broadcast Television advertising consultant should be. He'll tell it to you straight even when it's not what you want to hear, or doesn't benefit him. That's both rare and valuable.
Dale Bierce
President
Sandler Training Center Fresno
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We started Bear Creek Gifts and Cabin Decor in September of 1998. Business was very good and after 7 years and two expansions, we started advertising on television.
It became our main media outlet because of the visual effect. The results were amazing both in sales and consumer traffic. While our TV ads were doing well, the digital media market was becoming more and more popular. Thus in 2015 we started both TV media and digital ads with Russ Parsley and Nexstar.
Results were very good and while we did close our brick and mortar store in May of 2017, our website is being re-designed and when finished we will resume advertising with Russ and Nexstar Media Group. We feel very strongly that what they have to offer will be very rewarding.
Larry Grossi
Owner
MAY 2018
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My experience with Russ Parsley and the KSEE 24 NBC / KGPE CBS 47 Central Valley Local “Buy Local” platform and campaign has been a very positive relationship for over 3 years. Roll One For Mi had a solid set of base customers and regulars, But after advertising as a Central Valley Local partner we became a Regional Restaurant Destination not just a Northeast Fresno destination.
We started advertising in late 2014, by the end of 2015 our sales had grown more than 22%. In 2016 our sales grew by another 8%. In 2017 we held our own as we had 5 Japanese/Poke restaurants open with 2 miles of our location. Central Valley Local was an intricate part of our market success, I could not more highly recommend Russ and his team. Dollars well spent!
Steve Wayte
(Fmr) Owner
Roll One for Mi
FEBRUARY 2018
Digital Media Marketing Testimonials Local Broadcast TV Advertising Testimonials
I was look to expand my marketing campaign and was encoraged by a local photographer to consider Local Broadcast TV Commercials with KSEE24 (NBC) and referred me to Russ Parsley.
I was a little apprehensive about the cost of this type of marketing, but was willing to meet with Russ to educate myself on this potential marketing resource.
Russ was extremely knowledgeable and preseneted me with specific dataused to target the specific demographic I was looking to capture. Afterwards, I felt confident this could be a very cost effective way to market and gave it a trial run for 6-months. Russ & his staff did all the work, all I had to do was provide photos and desired text for our commercial, so ut was truly an easy task.
Within the first 6 months, I saw a definite increase in my business. I captured 2 listings (both over $600K, and received numerous calls from potential buyers that I know for certain were a direct result of our commercial.
Following my tr trial 6-monthI renewed our contract and have continued to experience growth in my business. I highly recommend through KSEE24, a Nexstar Media Group Station, to all other Realtors looking to be a step above the rest. It's a great way to separate yourself from the pack!
Beth Brown
Pinnacle Real Estate
Shaver Lake, CA
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Branding the services our home care company provides is vital to our existence. We reached out to KGET for their advice and direction. Together, we succeeded in the production of a very professional commercial. As soon as it began running, we heard many comments. I would be at a restaurant and someone would say, “Didn’t I see you on TV?” Other times as I would go to introduce myself, the person would say, “I know who you are. You’re an RN right? I see you on TV.” When we get a call inquiring about our services, we always ask, “How did you happen to call us?” We are delighted when they reply, “We saw your commercial.” That recognition is confirmation of the effectiveness of our decision to partner with KGET to assist in branding our business. Assistance at home is not an impulse purchase. It is a service that may not be needed when the commercial is seen. But, when they or someone they know is needing assistance, we want them to remember our name. Thanks to KGET, more people know what we do.
Digital Media Marketing Testimonials Local Broadcast TV Advertising Testimonials
I was very pleased with the number of new customers that I was able to attract with the tools used by Russ and his team. In fact, they generated new customers for me during the "normally slow time".
I did not experience the usual seasonal slow down and the only thing that I did differently was use your services.
Keith Tetz
Owner
Mathnasium of Clovis-Fresno
Digital Media Marketing Testimonials Local Broadcast TV Advertising Testimonials
June 3, 2019
I want to thank Mr. Russ Parsley for connecting my business partner, Kelly Conour, and me with KSEE24 NBC and having us on Central Valley Today. I was a bit uncertain as to how this might assist our business where we deal with Senior Citizens and reverse mortgages. I was also skeptical that this would reach our needed audience through this form of media but I was definitely wrong.
By the time we walked to my car, two potential clients had called my office and others have called as well. This tells me that this may be one of the better types of media for gaining customers.
I appreciate Russ making the arrangements for our appearance and connecting us with all of the right people and doing so with a great, positive attitude. He certainly has our backing and we would be more than happy to recommend him.
Thank you once again.
Ed Walters
Branch Manager/Reverse Specialist
505 West 18th Street, Suite A, Merced, CA 95340
Office 209-425-5600
May 23, 2023
I wanted to take the opportunity to reach out and thank you for being such a great partner to Harris Ranch. Now that we’ve been able to see the benefits of advertising on the One Putt radio stations, I regret dragging my feet for so long. I could not have predicted the success we’ve experienced. My phone rings often from listeners who’ve heard the ads and live mentions from the radio hosts. It’s exciting to see our hard work payoff.
Suzanne Devereaux
Director of Marketing
Harris Ranch Resort
https://harrisranchresort.com
July 9, 2023
When asked, 'what words best describe your experience with Russ Parsley . . . "Two words - Trusted Professionals"
Rob Taylor, CEO
Mama Ganache Artisan Chocolates
a Stafford's Chocolates Company
Allow our team to take your company to the Next Level!
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More examples of The power of 2 TV stations and the digital media properties is witnessed here with these fine partners and advertisers.
Digital Media Marketing Testimonials, Local Broadcast Radio & TV Advertising Testimonials
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